In a post pandemic world grappling to escape the clutches of covid-19, major market disruption and the digital demands associated with this new age are all wreaking havoc.
Marketers face a suite of common challenges including:
- Deadlines – the need for more time
- Mundane manual processes – the need for automation
- Team work – the need for collaboration and creative thinking
- Tools and people – the need for resources
Just when modern marketers thought they could roar into the 2020s with confidence and ease, along came the global pandemic, turning the world on its wheel.
Now, more than ever, is not the time to accept complacency but rather rev up a gear to meet this brave new world head on.
And the key to conquering lays in market automation.
When a new marketing trend arrives at the market, the majority of small business owners treat it with caution. They need to get some proof to justify their investment before integrating it into their company. And even though marketing automation is not quite a new trend, 25% of marketers still ignore it.
While one in four marketers are ignoring automation, the figures speak for themselves.
According to key statistics compiled by automateonline.com.au:
- The most important benefits of marketing automation are improved customer experience (45.9%), improved quality of leads (37.7%), and an increased number of leads (34.9%)
- 74% of marketers see the ability to save time as a major benefit of marketing automation tools
- 63% of companies realise the benefits of their marketing automation strategy within six months and the same percentage outgrow their competitors using market automation
It would be simple to scoff and say automateonline is living in what feels like the distant past, in a world before covid disruption.
However, more recent figures released this year by onlinemarketinggurus.com.au, cement these claims finding:
- 98% of people believe marketing automation will play a critical role in their future business success
- 91% of marketing automation users think it’s very important to their overall online marketing efforts
- Nearly 70% of marketers report that the most important benefit of automation technology is the improved targeting of messages
At The Station, we are responding to this brave new world with our own suite of products designed to improve marketing response rates, deliver communication which is relevant, personalised content over multiple channels and ensure marketing communication is automated.
Through our revolutionary marketing automation smart technology, our innovative platform can deliver creative, personalised, and relevant content across digital and print media channels.
The key benefits to our marketing automation platform include:
- Improved response rates
- No upfront investment
- A dedicated integration team at your service
- Fully automated customer mapping journey
- Seamless communication
In a world where there appears to be little black and white but plenty of shades of grey, adopting a tangible approach to marketing is a solid way forward.
A marketer alone is a fisherman with a rod. And now let’s compare: how many fish will you able to catch with a rod and with a net? You got me. A marketer with automation software is a fisherman with a net. And while it’s harmful in nature to fish with a net, it’s quite fair in marketing.
It’s time to build a roadmap for your business which incorporates the future and where smart marketing solutions are supported by those who have done the leg work. In short, it’s time to net that catch and transform your business with a smarter marketing solution.
Contact us at The Station for a demonstration of all our products today!
