Your brand is the very essence of your business; it’s who you are, what you do and how potential customers feel about you. Understanding your brand and its positioning is the key to a successful growing business, thereby making a brand audit one of the most important activities to keep your business moving in the right direction.
At The Station Marketing, we’re a Perth-based branding agency that gets into the nitty-gritty of your brand marketing strategy and offer you a new perspective and level of experience and expertise.
Our brand audits identify the strengths in your brand and any potential weaknesses. We don’t just mind the gaps in your business, we work with you to close them and ensure that you’re sending the same message across all of your touchpoints and platforms – objectively!
Brand Substance
Brand Expression
Brand Substance
(hover over the dots for more information)
Mission
1 of 6Customers & Competitors
2 of 6Values
3 of 6Purpose
4 of 6Vision
5 of 6Positioning
6 of 6
By clearly defining your brand position, values, voice and target audience, you can formulate a strong brand strategy through a professional audit.
Our Brand Audits focus on:
- Brand Elements
- Channels and Touchpoints
- Competitors
- Customer Experiences
- Comparisons and Contrasts
- Essence and Ethos
- Brand Awareness
- Advocacy and Engagement
- Associations and Perceptions
- Brand Development
Brand Strategy
Development & Design
A brand is more than just a logo; it’s what a customer says about you when you’re not in the room. It’s understanding your audience and solving their problems with your products or services.
At The Station Marketing, our team of expert business branding consultants will identify whether your brand is really working for you or not. If it isn’t, we’ll develop a strategy to ensure it will, and then some!
We’ll work hard to help you design your brand identity and create a strategy to represent your brand in a way that engages your audience and makes them want to work with you or purchase your products – not because they have to – because they want to.
Our brand development strategies consist of:
- Research
- Goals and Objectives
- Analysis
- Attributes
- Strategy
- Brand Voice – How do you interact with your audience?
- Brand Promise – Who are you? What do you do? Why does it matter?
- Brand Experience – What is your customer’s experience?
- Brand Identity – How do you look and perform?
- Marketing – How do you promote your brand?
- Internal and External Identity
- Internal and External Communications
Tickets, Please!
Your journey starts here: We’re the branding agency in Perth you can trust for brand development, design and marketing services that’ll make your business stand out. If you are interested in how we can drive your brand strategy forward or have any questions, please fill in the form below, and one of our brand consultants will be in contact with you soon.
